Extensive visual identity redesign of Dr. Stredicke & Kollegen, a union of dental practices. The task: to establish a distinctive appearance for easy recognition. The solution was to create a formal language to convey the focus of this enterprise – the well-being of the patient – in a friendly and open way. To keep things simple an easy adaptable grid was developed for the use in various media. Role: Art Direction and design. In collaboration with Whitevision.